We are already of what advertising is and how much it matters to a business. The digital era has driven everything from finding a product to finding a long-lost friend to a vast online platform!
Pay-per-click advertising or PPC is an advertising model that is based online, i.e., it is a paid marketing campaign. As the name suggests, the advertiser will pay per click per user. Since people search for anything and everything online on search engines, they find the results of their search reliable. Opting for PPC model for your business ensures a higher visibility when the advertisement is done right. Higher visibility in turn generates more leads, and perhaps long-term customers if your products and services also seem promising.
Pay-per-click advertising works for all sizes of business, especially start-ups that are struggling to gain recognition and leads. PPC is the quickest way to get more traffic and increase leads in a short period of time. Without choosing to advertise, generic methods such as the organic approach will take an indefinite time to show results.
The best part about pay-per-click advertising is that you can choose various platforms to advertise on, such as search engines, other websites such as the search engine’s partner websites, social media, etc. Even though PPC advertising on each of these platforms is powerful, social media persuades people better, given that it has to have at least one image and you can use the most attractive images to lure traffic to your website.
When you type a keyword in the search bar on Google or any similar search engine, you get so many results on the page – this page is called the search engine results page (SERP). Most people do not even go through all the results on first page, so you can only assume that the second, third, and the rest of consecutive pages will hardly even be visited. This means that in order to mark your presence, your website’s link must be on the first page, preferably in the top three results. Attaining this ranking is very hard and time consuming, even with the best search engine optimization (SEO) it takes a long time to show results. In such cases, pay-per-click advertising acts as a saviour. Thus, while offers long-term results, pay-per-click advertising offers the expected results ‘fast’ and both SEO and PPC are important for a business. In other words, SEO is not a destination but a journey and it is a consistent effort for your business, while PPC provides instant results.
By default, social media ads are personalised based on personal activities of individuals and this is another benefit of choosing pay-per-click advertising on social media. Some of these approaches may be better suited for some types of business, for example, it is best for e-commerce websites to opt for shopping campaigns that include ads with product images that show up at the top of SERP.
Pay-per-click advertising is very cost-effective as you only pay when a target lead ‘clicks’ on the PPC ad. This type of advertising can work great for businesses that are forced to run on a tight budget yet need to make ends meet. Search engines are smart enough to make your visibility strong when even keywords close to those that represent your products or services are keyed in by the user. PPC is a ray of hope to new businesses as well as those struggling to grow. With the help of a reliable IT company, PPC can be utilized most effectively for your business.