An Introduction to Branding: Why is it Necessary?

To define in simple terms, branding is a marketing practice in which a company makes a name, sign or design which can easily be identified as a...

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Digital Marketing VS Traditional Marketing: Advantages

Marketing can be described as the act of connecting with customers with an offer to persuade them to purchase a product or subscribe to a service....

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For Starters: IT Outsourcing Guide

Whether you love it or hate it, outsourcing has become a necessary evil for businesses to function smoothly. Handing over non-core operations of a...

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A Brief Introduction to Search Engine Optimization (SEO)

Alright, let us keep it short, simple, sweet and straight-forward. SEO is brief for Search Engine Optimization. Trust us; there is no real...

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8 Ways an IT Consultancy Can Help Transform Your Business

IT consulting has become an integral part of business transformation in the last decade. These consultants have in turn become an important part...

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Investing in SEO vs Investing in SEM: Which is Better?

In digital marketing, gaining web traffic is the main objective when doing investment in the optimization for SEO, web positioning in search...

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Branding or Marketing: What Strategy To Choose?

Starting a business is never a piece of cake. Once you get the idea for your business, much work is to be done. Whether your idea is unique or...

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White Hat SEO vs Grey Hat SEO vs Black Hat SEO

Any website that just looks beautiful but has low online visibility is truly as good as non-existent. In today’s digital world, online visibility...

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8 Important Factors That Help You Choose The Right Branding Agency

Starting a business is a challenge in itself. To be recognised for what you do is why branding is critical. Choosing the right branding agency for...

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5 Important SEO Trends In 2021

When you search for something on Google, the resulting page is the Search Engine Results Pages (SERP). There are numerous links displayed...

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