A Layman’s Introduction to Lead Generation

Lead generation may seem like a bit of a catchphrase and in the last few years, it has surely gained momentum. In fact, it relates to a notion...

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A Brief Insight on Inbound and Outbound Lead Generation for Beginners

Over the last century, marketing has experienced radical changes, driven by advancement in technology, the development and growth of research and...

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A Beginner’s Guide to Digital Transformation

Bringing about digital transformation to any company or a business is difficult. However, it is doable considering the fact that it has become...

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An Introduction to E-commerce: Its Importance and Advantages

Consumers no longer want to go on elevated streets to purchase goods in a competitive and convenience-driven culture of the present scenario....

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An Introduction to Digital Transformation

Ever heard of the term ‘going digital’? The word ‘digital’ has become one of the most used prefixes in the last decade and has become the...

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An Introduction to Branding: Why is it Necessary?

To define in simple terms, branding is a marketing practice in which a company makes a name, sign or design which can easily be identified as a...

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Digital Marketing VS Traditional Marketing: Advantages

Marketing can be described as the act of connecting with customers with an offer to persuade them to purchase a product or subscribe to a service....

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For Starters: IT Outsourcing Guide

Whether you love it or hate it, outsourcing has become a necessary evil for businesses to function smoothly. Handing over non-core operations of a...

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A Brief Introduction to Search Engine Optimization (SEO)

Alright, let us keep it short, simple, sweet and straight-forward. SEO is brief for Search Engine Optimization. Trust us; there is no real...

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8 Ways an IT Consultancy Can Help Transform Your Business

IT consulting has become an integral part of business transformation in the last decade. These consultants have in turn become an important part...

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