Web trends change frequently with changes in what potential customers are looking at. Web designers and developers are responsible to research, figure out and use the latest trends in order to make a website most appealing. The final destination of any potential customer of your business from any digital marketing media would be your website. Once your digital marketing strategy has pushed a potential customer to your website, it is now the responsibility of your website to turn them into customers.
Your website identifies your brand in the market and it must always follow latest web trends – web designers and developers ensure that your website is up-to-date with the latest trends.
7 Effective Trends Web Designers And Developers Should Know In 2021
1. Voice search optimization
It is easier to communicate vocally than have a conversation via email or texting. Applying the same, voice search optimisation is the most effective of web trends as people prefer voice-searching keywords via search engines than type in the keywords – this also allows them to multitask.
2. Easy-to-find information
It is easier to highlight information on single-page websites than navigate through multiple pages to find a single piece of information that one is looking for. With most appealing websites that provide information within seconds, your website should not lag behind. Web designers and developers can work together closely to create the best single-page website that makes it easy for a visitor to find any information on the webpage.
Auto-play for videos on your website is a big no when it comes to web trends. Rather than helping, visitors may get annoyed and leave your website to never return. It is better to provide a bold play button so that the video can only be watched if the visitor is interested. When it comes to images, have a use images of a decent size without missing out on alt text.
4. Motion UI
Mobile compatibility is no longer enough for websites. Incorporate motion UI such as swipe right-to-left to make the experience enjoyable for the website visitor. Web designers and developers can work together to create motion UI that is sure to keep visitors engaged with your website for longer.
5. Uncommon fonts
By uncommon, we mean that not many people dare to use it as they assume that standard fonts work the best. Although, this is not at all the case. Usage of uncommon fonts such as retro and other creative fonts on your website will grab attention. It is important to ensure that the font sits well with the theme and motto of your brand. Minimalist websites are a great platform to display uncommon fonts to connect with the visitor.
Chatbots are no longer a new trend but are necessary nonetheless. Users do not like to wait for information. With chatbots, they can contact your right from your website without being navigated to another page or having to separately find your customer care number and call you from a phone.
Cybersecurity did and always will take one of the top positions in the best trends for any website – rather, anything digital. Once an information is shared online, you have little control over where and how far it travels. With hackers getting smart, web designers and developers need to outsmart them to retain cybersecurity at its best.
Web designers and developers can change the way a website can look and transform the experience of end-users. An impressive website in itself can do so many target audience-to-customer conversions for your business.