5 Important SEO Trends In 2021

When you search for something on Google, the resulting page is the Search Engine Results Pages (SERP).

There are numerous links displayed on SERP in a particular format. The topmost results (links) are known to be the highest-ranking links – these clearly follow the best SEO practices. We cannot stress the importance of SEO enough. The goal of any website would be to show up on page 1 if not in the first three results. This can only be possible if your website is SEO-friendly.

Staying updated with current SEO trends is vital for the growth of any business. Your website needs to be modified accordingly to rank high and retain that ranking. According to various studies, most users do not even visit the second page of SERP. This means that you should do everything you can to show up on the first page, ideally in the top three results. SEO in 2021 is anything but basic. SEO for business is tricky but not impossible! We have analysed and decided to share the most important SEO trends with you.

5 Important SEO Trends In 2021

1. Mobile-friendly website

People today want everything at their fingertips. Looking for information or wanting to buy their favourite product is no different!

When you have invested so much in your business and getting a website for the same, you need to make it mobile-friendly for users too. If a user enjoys their browsing experience in your website, they are likely to turn into a customer. Certain factors that your website definitely portray are speed, responsiveness, etc. There are also many free tools that let you check whether your website is truly mobile-friendly.

Keeping the website design simple, relevant and free of any cluttering content and images automatically catch your visitor’s attention and engage them in the right manner.

2. Long-tail keywords

Ever since SEO has been in the picture, keywords have taken the crown. With many websites using the same keywords, it may become redundant, and in such cases, search engines consider many other factors in order to rank your website.

To stay on top of the game, long-tail keywords are your best bet in SEO trends. These are longer keywords with modification to the basic primary keyword. Being longer, these keywords can be modified to be detail-specific depending on what your business is into.

3. Video content

Videos are the best tutors! People prefer video tutorial, video review, videos for any product’s working, etc. Video content tops all other SEO trends when it comes to applying creativity to share information.

Having a video channel to promote your brand does wonders to your SERP ranking and online presence. Tactics like using keywords in the video’s description can help greatly with SEO – just make sure they are completely relevant to your video’s message!

Videos can also be shares across multiple platforms with a single click, thus enabling your business’s reach to increased popularity.

also helps in marketing as videos can be shared across platforms and played on multiple devices including mobiles.

4. Image content

Before videos were a rage, images served a huge purpose in making your website appear welcoming while being apt to your business.

Websites still need to use images for a more attractive design and will never go out of trend. Using both images and videos is a bonus.

5. Voice search-friendly snippet

This is one of the latest SEO trends. With the way technology has advanced, people are looking for easier ways to carry out their research. Voice search is the current favourite of people, which is why, your webpage’s snippet content must include words that users may voice-search with.

As we all know, these trends change every year. But for 2021, we hope these SEO trends help you improvise your website’s SEO-friendliness.

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Pay-per-click advertising works for all sizes of business, especially start-ups that are struggling to gain recognition and leads. PPC is the quickest way to get more traffic and increase leads in a short period of time. Without choosing to advertise, generic methods such as the organic approach will take an indefinite time to show results.

The best part about pay-per-click advertising is that you can choose various platforms to advertise on, such as search engines, other websites such as the search engine’s partner websites, social media, etc. Even though PPC advertising on each of these platforms is powerful, social media persuades people better, given that it has to have at least one image and you can use the most attractive images to lure traffic to your website.

When you type a keyword in the search bar on Google or any similar search engine, you get so many results on the page – this page is called the search engine results page (SERP). Most people do not even go through all the results on first page, so you can only assume that the second, third, and the rest of consecutive pages will hardly even be visited. This means that in order to mark your presence, your website’s link must be on the first page, preferably in the top three results. Attaining this ranking is very hard and time consuming, even with the best search engine optimization (SEO) it takes a long time to show results. In such cases, pay-per-click advertising acts as a saviour. Thus, while offers long-term results, pay-per-click advertising offers the expected results ‘fast’ and both SEO and PPC are important for a business. In other words, SEO is not a destination but a journey and it is a consistent effort for your business, while PPC provides instant results.

By default, social media ads are personalised based on personal activities of individuals and this is another benefit of choosing pay-per-click advertising on social media. Some of these approaches may be better suited for some types of business, for example, it is best for e-commerce websites to opt for shopping campaigns that include ads with product images that show up at the top of SERP.

Pay-per-click advertising is very cost-effective as you only pay when a target lead ‘clicks’ on the PPC ad. This type of advertising can work great for businesses that are forced to run on a tight budget yet need to make ends meet. Search engines are smart enough to make your visibility strong when even keywords close to those that represent your products or services are keyed in by the user. PPC is a ray of hope to new businesses as well as those struggling to grow. With the help of a reliable IT company, PPC can be utilized most effectively for your business.

GSS Webtech is an expert IT solutions provider that provides top-notch services to help your business transform with pay-per-click advertising. Contact us to learn more.

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